Process Of Search Engine Optimization- Grandeur Infotech |
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Process OF Search Engine Optimization Search Engine Optimization (SEO) Process Before
starting a search engine optimization project, we like to share with
you our SEO process. In SEO it’s two type of SEO, Onsite Search Engine
Optimization & Offsite search engine optimization, we break this
process into five steps. And here we describe the activities of these
steps. Search Engine Optimization is not one time
process, it’s ongoing process. It is important to continually monitor
results and improve search engine technique. . 1. Keyword Research 2. Reporting & Goal Setting 3. Page Optimization and Content Development 4. Link Building 5. Follow Up Reporting and Analysis ________________________________________ Keyword Research Keyword
research involves identifying a group of keyword which will be used in
optimization. Keyword research is important part.. If you choose wrong
keyword, the search engine & your customer never find you. Resulting
to loss your web ranking in search engine. The
first step in this process is to create a list of potential keywords.
Combination of right keyword & less competitor of that particular
keyword is the best keyword for your search engine optimization project.
There are lots of keyword tools which help you to search right keyword.
Like wordtracker, wordstream, google adword keyword tool. ________________________________________ Reporting & Goal Setting After
establishing your list of targeted keyword phrases, it is important to
choose your direction. You want to promote your business in statewise,
country wise or world wide. Which type of people like your product &
service, like man, women, or children which country like your products,
if your product are related to cool atmosphere then your products not
sell in gulf countries, you can also set your budget, there are many
option for web marketing, google adword, yahoo adword, also advantage
& disadvantage of google adword. Google adword is budget campaign,
on second hand search engine optimization working 24 * 7 for your
business. After developing a complete picture of the site's starting position, goals are set for the SEO plan. ________________________________________ Page Optimization and Content Development Content
development is play vital role in search engine optimization. Search
engines like fresh original content. Good quality content is the reason
to stay and come back in your web site. Secondly you serving exactly
content what search engine wants. Other important onsite optimization tactics include: •
Page Titles – In your page title you put something other than just your
company name or keyword like "welcome." & company found year
etc..follow with your company name. •
Text-Based Navigation - Search engines cannot read images. If your
site's navigation system is done with images (most are), you will need a
text-based navigation system that the search engines can follow to
ensure that all the important service and product-related sub-pages of
your site are indexed by the search engines. •
Prominence of Targeted Keyword Phrases – right keyword placement is
important for good search engine optimization. It’s not enough your
keyword is anywhere in your content. If your keyword is in first
paragraph in your page search engine gives it more weight compare to
half way down the page in the middle of a paragraph. Also, using h1 tag,
larger font sizes and bolding the text can emphasize its importance and
it’s positive effect on the page ranking. •
Site Map – There are two type of sitemap. Xml & html. developing a
site map that includes a well-organized list of links to all the
important pages of your website •
ALT and META data – this is hide function for website visitors, meta
tags are embedded in the site's html code. ALT tags refer to the text
that describes an image – you can see that tag when you mouse over some
images. Meta tag use in behind of company logo, product imang, service
images. Meta tags (there are both description tags as well as keyword
tags) are lines of code included in the uppermost section of your site's
code. • Clean up the Code –
you can use JavaScript-based code, and all CSS scripts should be taken
out of the code of each page and put into external files to which each
page of the site is referenced. Doing this has several advantages, but
the main advantage of css file is that your site's keywords and content
all move up, up, up> return to top ________________________________________ Link Building  Maximize
Quality Link Popularity – Link Building is offsite search engine
optimization process. There are many option for create reciprocal link
& 3 way link, also create quality link which is advantage for your
business. You can check your web rank with checkpagerank.net. you can
make list of website which is related to your business or who have
popular site. You can mail that company for reciprocal link, each new
link to your website have increase your web ranking, ________________________________________ Follow Up Reporting and Analysis Google
analysis tool is very useful for check your web ranking, how many
traffic you can generate from search engines like yahoo, google, bing
etc.. from which country, state, & city you receive more clicks that
show google analytics tool, you also compare your web ranking with last
month. So it is very help full for increase your web ranking in search
engines. |
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